Privacy Policy
1. Overview
Aurora Coach ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our marketing website and related services (collectively, the "Service").
This policy applies to all users of the Service and visitors to our website, and by using our Service, you consent to the data practices described in this policy.
Important Notice for EU/UK Users
If you are located in the European Union, United Kingdom, or European Economic Area, additional rights and protections apply to you under the General Data Protection Regulation (GDPR) and UK GDPR. See Section 8 and Section 15 for details about your specific rights.
Marketing Website Notice
Current Service Scope: This privacy policy currently applies to our marketing website operations only. References to Aurora Coach platform features describe planned functionality not yet available. We will update this policy when product features become operational.
2. Information We Collect
2.1 Information You Provide Directly
- Contact Information: Name, email address, job title, company information provided through lead forms
- Communication Data: Messages and inquiries sent through our website contact forms
- Newsletter Data: Email addresses and preferences for marketing communications
2.2 Information Collected Automatically
- Website Usage Data: How you interact with our marketing website, pages visited, time spent, click patterns
- Device Information: IP address, browser type, operating system, device identifiers
- Log Data: Website server logs, access times, referring URLs
- Cookie Data: Information collected through cookies and similar tracking technologies (see our Cookie Policy)
2.3 Information from Third Parties
- Marketing Data: Contact information and professional details from marketing platforms and lead generation services
2.5 Marketing Website Information
- Lead Forms: Contact information, company details, and interest preferences submitted through website forms
- Newsletter Subscriptions: Email addresses and communication preferences for marketing communications
- Website Analytics: Page visits, content engagement, referral sources, and browsing patterns on our marketing website
- Demo Requests: Information provided when requesting product demonstrations or sales consultations
3. How We Use Your Information
3.1 Communication and Marketing
- Provide customer support and respond to inquiries
- Send marketing communications (with your consent)
- Conduct surveys and gather feedback about our website and planned services
3.2 Marketing Website Operations
- Process lead inquiries and demo requests from our marketing website
- Deliver newsletters and marketing content to subscribers
- Analyze website performance and optimize marketing campaigns
- Provide personalized content recommendations based on website interactions
- Track marketing campaign effectiveness and conversion metrics
3.3 Business Operations
- Detect and prevent fraud and abuse
- Comply with legal obligations
4. Legal Basis for Processing (GDPR)
For users in the EU/UK, we process your personal data based on the following legal grounds:
Contract Performance
Processing necessary to provide the Aurora Coach Service under our Terms of Service
Legitimate Interest
Service improvement, security, fraud prevention, and direct marketing to existing customers
Consent
Marketing communications to prospects, optional analytics, and certain third-party integrations
Legal Obligation
Compliance with tax, accounting, and other legal requirements
5. Information Sharing and Disclosure
5.1 We DO NOT Sell Your Personal Information
Aurora Coach does not sell, rent, or trade your personal information to third parties for monetary consideration.
5.2 Service Providers
We share information with trusted service providers who assist in operating our Service:
- Web Hosting: Website hosting and basic analytics services
- Marketing Automation: HubSpot (customer relationship management and marketing website operations)
- Security: hCaptcha (spam protection)
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to equivalent privacy protections.
5.4 Legal Requirements
We may disclose information when required by law or to protect our rights, safety, or the rights and safety of others.
6. Data Retention
We retain your information for as long as necessary to provide the Service and fulfill legal obligations:
Marketing Data
Retained until you unsubscribe or object to marketing communications, or 3 years from last interaction for inactive leads
Legal and Safety Data
Retained for 7 years or as required by applicable law
7. Your Privacy Rights
7.1 General Rights (All Users)
- Access: Request information about what personal data we hold about you
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information (subject to legal exceptions)
- Opt-out: Unsubscribe from marketing communications at any time
8.2 GDPR Rights (EU/UK Users)
- Portability: Receive your data in a portable format
- Restriction: Request limitation of processing in certain circumstances
- Objection: Object to processing based on legitimate interest
- Automated Decision-Making: Rights related to AI and automated processing
- Withdraw Consent: Withdraw consent for consent-based processing
8.3 How to Exercise Your Rights
To exercise any of these rights, contact us at:
- Email: privacy@aurora-coach.com
- Privacy Requests: privacy@aurora-coach.com
Marketing Unsubscribe: You can unsubscribe from marketing communications at any time by:
- Using the unsubscribe link in any marketing email
- Contacting us directly at privacy@aurora-coach.com
Response Time: We will respond to verified requests within 30 days (GDPR). Marketing unsubscribe requests are processed immediately.
9. Children's Privacy
Aurora Coach is designed for business users and is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at privacy@aurora-coach.com.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:
- Notify you of material changes via email or prominent Service notice
- Update the "Last Updated" date at the top of this policy
- For significant changes, provide 30 days advance notice
- Obtain consent for changes that materially expand data collection or use
11. Contact Information
11.1 General Privacy Questions
For privacy-related questions or concerns:
- Email: privacy@aurora-coach.com
- Privacy Requests: privacy@aurora-coach.com
14.2 Data Protection Officer (EU/UK)
Our Data Protection Officer can be reached at:
- Email: dpo@aurora-coach.com
14.3 EU Representative
If required based on our operations, EU Representative contact information will be provided here.
14.4 Regulatory Complaints
You have the right to file a complaint with your local data protection authority: