Building the Future of Team Development

We're transforming how teams grow and improve through AI-powered coaching intelligence that provides continuous support, actionable insights, and measurable results.

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Our Vision

Engineering teams everywhere improve consistently from access to great coaching.

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Our Mission

To build AI coaching and improvement technology that makes expert guidance affordable and always available.

Our Story

Aurora Coach transforms engineering team development through fully automated AI that provides contextual team-by-team guidance and organizational insights.

Recent AI advances have opened new possibilities for making expert guidance accessible to every engineering team. While professional development delivers powerful results - better communication, faster problem-solving, continuous improvement - the challenge has been availability when teams need it most.

We founded Aurora Coach to harness this breakthrough moment. Our mission: build technology that makes expert guidance affordable and always available. By combining proven methodologies with cutting-edge artificial intelligence, we're extending the reach and impact of professional development.

Our vision drives everything we build: engineering teams everywhere improving consistently through access to great guidance. We scale industry best practices and academic findings into a continuous resource rather than occasional engagements.

Built on enterprise-grade platforms with safety-first principles, Aurora Coach amplifies human expertise rather than replacing it. We're putting professional development in every team's hands, transforming how engineering organizations grow together.

Starting with EU/UK markets, with global expansion planned

Our Values

These principles guide everything we build and every decision we make.

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Safety First

AI safety isn't an afterthought - as AI-natives, it's built into our foundation.

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Human-Centered

Technology serves humans, not the other way around.

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You make the calls

ALL decisions are made by you. The AI asks, analyses and suggests, but it never decides.

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Evidence-Based

Our methodology and implementation are guided by academic and industry research, validated through real-world outcomes and continuous performance measurement.

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Privacy & Trust

We implement zero-trust architecture, end-to-end encryption, and enterprise-grade security controls that give teams complete ownership of their data and insights.

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Continuous Learning

We practice what we preach. Our platform learns continuously, and so do we - always improving based on customer feedback and outcomes.

Ready to Transform Your Team?

Join engineering leaders who are already on our early access waiting list.